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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Following the link takes you right to the story and you can learn a lot in a short period of time. As an example, let's take a look at the top link which features a story in the Washington Post about Airbnb.com, Will Regulators buy Airbnb's new...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Showcase how you can add value - if you explain why you think your story will be helpful or interesting for their audience, you can build a stronger case for your pitch. After you've made initial contact and built the rapport, it's important to not...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers.

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Create a Story: #esurancesave30 With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. The hashtag brought to Esurance more than just attention, it gave...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. Clearly, Vine has already changed the video landscape in...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    ROI doesn't tell the whole story, however. Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. While some have always approached the digital space with a marketing...