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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Create a Story: #esurancesave30 With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. The hashtag brought to Esurance more than just attention, it gave...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. Clearly, Vine has already changed the video landscape in...

  4. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    In fact I think the word "content" will slowly be replaced by the word "story". Story is King" will be the mantra of 2015. So to write effective headlines today, I believe we need to have a mix of keywords for context combined with story elements...

  5. Google's Matt Cutts: Here's How to Deal With Short-Term Duplicate Content Issues

    One thing you can do is use the rel=canonical tag because even if you have multiple copies of a short story, you'll be dividing the PageRank between those multiple stories. Using the rel=canonical tag in this instance would allow people to read...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    ROI doesn't tell the whole story, however. Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. While some have always approached the digital space with a marketing...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The biggest digital story in 2013 in my opinion was early in the year during the Super Bowl blackout. This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that...

  9. Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

    A week later, it appears that the story has changed significantly. Many of the SEO tools that we use can easily rank links from when they were first discovered pointing to a site, making it easy to notice when a competitor has received 100 or 200...

  10. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    What's your LinkedIn hiring story? A small business owner will receive hundreds of highly qualified candidates in a short time. The Answer to Your Hiring Problems If used correctly with thought behind it, you will find the exact right fit for your...