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  1. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Imagine if your company were to get 4 million to 5 million new brand advocates...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. It’s a short space to convince people to buy, so ensure you leverage your most important purchase...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. There is no short-cut to driving more profit, you still have to out-work your competition.

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    Save SEO Money The goal for SEO professionals isn't to save money. Although the initial outcome may be more less money in the bank, investing in data-informed areas of opportunity will almost definitely pay off in the long term, through additional...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    As a professional who helps people make money with their website, I was intrigued. If you’re unfamiliar, the site offers thousands of short videos designed to help visitors learn math, science, economics, history, and dozens of other subjects on...