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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. When this typical and reasonable consumer is closer to...

  2. How to Successfully Use Advertising to Get into the Consumer's Consideration Set

    Typically, the types of ads that allow you to reach a customer in this stage are display advertising that focuses on brand messaging and problem awareness, and paid search advertising that focuses more on your head terms (e.g.engagement rings...

  3. Software Survey 2009

    The company plans to extend its support for self-invested personal pensions, add standard messaging for investment dealing and extend support for multi-currency dealing. Features of the system include comprehensive compliance with regulatory...

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  4. Landing Page Optimization -- Insource or Outsource?

    They may also break your fixation with sales copy and messaging and focus on more fundamental usability issues that you didn't even know your landing page had. Instead, they focus on product differentiation, manufacturing, distribution, or service...

  5. Creative Messaging in a Direct Response World

    Branding and direct response messaging can co-exist online, as both are vitally important to short- and long-term sales creation. Brand messaging allows a company to creatively portray their culture, goals, and offering to their prospects and...