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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The strongest message is always about fitness and body improvement and we can see that the two key "teasers" are related to this. The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they...

  2. FTC Tightens Online Disclosure Requirements

    I would suggest, though, that the rest of us should take this disclosure requirement serious - they'll probably want to send a message to the smaller fish in the sea, too. I did that myself, simply stating that unless I stated otherwise, any tool...

  3. Search Engine Reputation Management Services

    It will, however, still be visible on the next page, and in cases where the negative message is situated on a domain like CNN.com, it's very hard to beat it (10 times). You can also try to arrange a settlement with the complainer or the website the...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Once the output feedback gives you marching orders (“We need more customers”), it’s the throughput feedback – attention, desire, message to market match – that lets you know whether your inputs are leading you toward or away from that goal.

  5. New Google Privacy Policy Combines User Data From All Google Services

    Google began alerting users yesterday with a message on Google’s home page, “We’re changing our privacy policy and terms. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you've provided from one service with...