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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  2. How to Dominate the Entire First Page of Google

    Also keep in mind that both retailers could be combining more extensions from the above list. So what can savvy digital marketers do in the short term? Your online reputation can impact virtually every aspect of your digital marketing program from...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    To make it more powerful, they list the suggestions they have incorporated as well and make each person feel their contribution was valuable. As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and...

  4. Top Google Website Optimization Resources

    If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. The Short Cutts - The Actual Answers To Every Matt Cutts Video

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    This includes websites, products, articles … the list goes on. His response was short and sweet with a little smile: That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...