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Short Course

  1. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. Imagine if your company were to get 4 million to 5 million new brand...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Longer posts may take more work, but the ROI of one long post is head and shoulders above a handful of short articles. Of course not! A lot. With big brands going all-in with content marketing, the competition has never been fiercer.

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    However, it's possible when making thousands of changes throughout the course of a year that some lingering retired messaging may still be rattling around your ad groups. Rules are often implemented to counteract a short-term issue within an...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The Long Versus Short Debate Which is better, long content or short content? Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your...