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  1. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. Noting of course you are working on your white-hat/gray-hat main domain SEO at...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The key to all of this is, of course, is what we can take away for use in our digital strategy. The short answer is to create a process that is "audience-centric. Mark Twain has a point. Over the past 18 months I have been that boy, attempting to...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. Imagine if your company were to get 4 million to 5 million new brand...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Longer posts may take more work, but the ROI of one long post is head and shoulders above a handful of short articles. Of course not! A lot. With big brands going all-in with content marketing, the competition has never been fiercer.

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    However, it's possible when making thousands of changes throughout the course of a year that some lingering retired messaging may still be rattling around your ad groups. Rules are often implemented to counteract a short-term issue within an...