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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. But it can be a difficult area to manage, especially if your business...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    My short answer to this question is, "No, you probably don’t have to disavow them, but yes, I do disavow them just to be sure. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Aim for short loading times SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high...

  4. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. Unless their business is summer-related, summer is the time of year where many...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    A Short History of Google Dorking The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set of search parameters...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The short answer is to create a process that is "audience-centric. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating...

  7. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. Develop a short survey that you can distribute across internals teams about how they are leveraging the...

  8. How to Solicit Feedback from Prospects and Customers

    That short paragraph was responsible for the beginning of hundreds of dialogs with prospects, many of whom ended up as customers and clients. We hope he's had a great time, but since we haven't received a letter since his second day, we really have...