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  1. The Evolution of SERPs and User Behaviors

    If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point. Our job is at the mercy of search engines and as they improve, we have to improve...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. But it can be a difficult area to manage, especially if your business...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    My short answer to this question is, "No, you probably don’t have to disavow them, but yes, I do disavow them just to be sure. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Aim for short loading times SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high...

  7. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. Unless their business is summer-related, summer is the time of year where many...

  8. Google Dorking: Feds Warn Against Malicious Cyber Actors

    A Short History of Google Dorking The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set of search parameters...