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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    When BloomReach detects that the intent and behavior on a single merchant's web and mobile sites are significantly similar, the system observes and correlates the anonymous users to determine if its the same person," according to Joelle Kaufman...

  3. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Davis notes that many of these are "unconfirmed assumptions from dealing with the...

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao, they are a “shopping search engine”. Tmall.com – a business to consumer online...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Note that the car number is 10^100 (known as a googol in mathematics – the number 1 followed by 100 zeroes) and the car slogan is “I’m steering lucky”, a play on Google’s long-time “I’m feeling lucky” search option that brings searchers to the No...

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...