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  1. How to Use QR Codes for Better Conversion Rates

    When" opportunities: In-store shopping, catalog shopping, clothing trial in fitting room, reviewing a food menu Barcode content: Direct link to Facebook "Like" a specific product web page of consumers are more likely to buy with a positive...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Same idea with shopping engines or job search sites – the results you get will be filtered to the right universe of results you’re seeking. Search on sites like Amazon, eBay, and Facebook has been growing faster than (and therefore gaining market...

  3. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents sufficient to show the share of internet searches conducted on Google and on competing search engine web sites. The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its...

  4. The Decision-Making Funnel, Stage 4: Action, Part 1

    Online auction sites: That the product they see is accurately represented. In "Landing Pages and the Decision-Making Process," I described the well-known AIDA conversion funnel and how it governs all Web conversions.

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  5. Travel Search 2.0 -- Know Your Audience

    I've talked before to some extent about the travel planning cycle, of Inspiration > Research > Planning > Booking, and the variety of different travel Web sites that try to address various points of the travel process.