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  1. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Consider using search retargeting as a means to keep your brand front of mind over this weekend and reduce customer acquisition costs. With significant increases in cost-per-acquisition and cost-per-click Cyber Monday is becoming a grim battle for...

  2. Chasing Search Engine Algorithms: Wisdom or Folly?

    Patricia Hursh is founder of SmartSearch Marketing a search engine marketing agency specializing in lead generation and customer acquisition solutions, located in Boulder, Colorado. In contrast, she has been able to obtain excellent visibility and...

  3. Search Online, Buy Offline: How to Tell?

    For this reason, as part of our results reporting, we also explain the benefits they are receiving in the areas of brand awareness, market positioning, and delayed customer acquisition. Conversion tracking can be done by measuring the incoming 800...