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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Brands that track and quantify word-of-mouth impact have found that the sharing done by these key influencers can drive 20, 30, or even up to 70 percent of all of the discovery and engagement with their campaign content, surpassing paid media in...

  3. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Echoing the point above, lower average order volumes, but higher total turnover and 83% online transactions than a year before seems to indicate that confidence in online shopping is booming, with shoppers buying from a variety of different...

  4. Local Search: Where's the Love?

    Putting it another way, video's falling barriers could make it as popular and necessary for small business marketing as Web sites have become today (about half of the 15 million U.S.storefronts). Back around '96 we saw Web sites pick up as a must...

  5. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Find Sites on an IP Address with MSN Search. But organic search simply cannot be ignored, Sullivan reminds us, as it's one of the most important and cost-effective forms of public relations in the contemporary economy.