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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Chinese people typically use search engines to research. Blog comments, forum posts However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao...

  3. Should the Government Decide Where You Rank at Google?

    And search engines have responded by returning a variety of different types of results in one place, such as news, local results, images, video, blog posts and yes, even comparison shopping results. And yet some people possess a bet-the-farm...

  4. Search, Social Media & the Offline Purchase

    These too are indexed by search engines (for the most part), and further fill out the online word of mouth picture. On the heels of this key strategic distinction, here's how to target the social media audience in search engines, guiding them in...