And because News integrations always appear on page one and are often blended near the top of searchengine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the searchengine bots. While all the URLs you discover might not be indexed in search engines, this list will show...
What I do like about Graph Search is that it has the potential to be a true social searchengine, or in other words, a searchengine about people, rather than topics, shopping, or websites. I can’t recall anyone I’ve met who only uses social...
While tweaking its searchengine results may put an end to the EU's investigation into Google's search practices, that isn't the only trouble the firm is in at the moment. The biggest change reportedly will involve search results related to...
Hackers Are Smarter: SEOs, Be Prepared – SearchEngine Roundtable Squidoo Now NoFollows Their Outbound Links – SearchEngine Roundtable Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. Every search marketer knows Google dominates in U.S.search...
When it comes to online retail in particular, we have been told that social will change the way people shop, presumably because recommendations from friends carry more weight than results from a searchengine.
SearchEngine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Davis notes that many of these are "unconfirmed assumptions from dealing with the...
Aliyun’s searchengine would come in handy for these burgeoning millions of users that will be researching various brands and products, which could potentially influence their buying decisions. If Alibaba takes Yahoo’s search algorithm and combines...
A Microsoft spokesperson gave SearchEngine Watch the following statement: Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google...
As one of the largest search engines, this keyword list will reveal valuable insights as to how people search when they are looking for video media specifically, rather than general searchengine queries.
PLA is a paid search channel and not a CSE (comparison shoppingengine) channel. We’ve been hearing that consistently since Google Shopping switched to a fully paid marketplace in October. This channel is suddenly akin to the early days of paid...
What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic from organic search can increase due to improved position in searchengine results pages (SERPs).
Given click share of PLAs was increasing prior to Q4, we do expect the ad format to remain popular among advertisers throughout the year, particularly retailers,” Lawson told SearchEngine Watch. With Google’s transition to a paid shopping model...
By now, everyone in the ecommerce searchengine world – including digital marketers and content writers – knows about the Google Panda update or, worse, has been directly affected by it. Many businesses were taken off guard when it first hit and...
For many years, Matt Cutts of Google has been providing a lot of helpful information on searchengine optimization (SEO). Explain how the engine spins the propeller, which pulls the plane forward, moving the air over the wings.
Keep a close eye on the blogs and a close relationship with your engine rep. My company has seen PLAs account for between 10 and 15 percent of total paid search spend since the change went into effect.
Summary
brought searchengine and social marketers challenges, joy, and plenty to look forward to in 2013. It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012.
Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shoppingengine. It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shoppingengine where before all you...
Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant searchengine, based on comments by the EU competition commissioner.