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  1. Chasing Search Engine Algorithms: Wisdom or Folly?

    Patricia Hursh is founder of SmartSearch Marketing a search engine marketing agency specializing in lead generation and customer acquisition solutions, located in Boulder, Colorado. In contrast, she has been able to obtain excellent visibility and...

  2. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Some manufacturers aren't happy about that, but we want to...

  3. How AltaVista Works

    Yahoo says that the AltaVista brand and web site may survive once it completes its acquisition of Overture (which owns AltaVista). Contractually, AltaVista can also reject any page if a Trusted Feed customer doesn't comply with AltaVista's policies...