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Shopping Results Search Engine Engines Customer Acquisition

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  1. Travel Search: Up Close and Personal

    Both SideStep and Kayak agree that travel suppliers are winners as well when advertising on travel search engines, and are enjoying high conversion rates (as high as 17 percent), controlling customer purchases and enhancing their own brand awareness.

  2. Chasing Search Engine Algorithms: Wisdom or Folly?

    Patricia Hursh is founder of SmartSearch Marketing a search engine marketing agency specializing in lead generation and customer acquisition solutions, located in Boulder, Colorado. In contrast, she has been able to obtain excellent visibility and...

  3. Local Search Growing, but Small Biz Advertisers Cautious

    They also liked the idea that PPC could be a cost-effective or low-cost method of customer acquisition. Commercial search results were rated as "good" or "excellent" by 80 percent of respondents.said "search engines are better" than printed yellow...

  4. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Some manufacturers aren't happy about that, but we want to...