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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more details on the state of paid search, including more information on trends by search engine and device, you can access the full report here. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.

  3. Microsoft Launches Live Search Cashback and Live Search Farecast

    Yesterday Search Engine Watch broke the news that Microsoft Live Search would offer cash rebates to consumers who purchase products while searching on Microsoft's new strategy focuses on “Commercial Search” as the first of four tactics to...

  4. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference.