And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and...
While tweaking its search engine results may put an end to the EU's investigation into Google's search practices, that isn't the only trouble the firm is in at the moment. The biggest change reportedly will involve search results related to...
Hackers Are Smarter: SEOs, Be Prepared – Search Engine Roundtable Squidoo Now NoFollows Their Outbound Links – Search Engine Roundtable Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal...
When it comes to online retail in particular, we have been told that social will change the way people shop, presumably because recommendations from friends carry more weight than results from a search engine.
Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Davis notes that many of these are "unconfirmed assumptions from dealing with the...
Aliyun’s search engine would come in handy for these burgeoning millions of users that will be researching various brands and products, which could potentially influence their buying decisions. If Alibaba takes Yahoo’s search algorithm and combines...
A Microsoft spokesperson gave Search Engine Watch the following statement: Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google...
As one of the largest search engines, this keyword list will reveal valuable insights as to how people search when they are looking for video media specifically, rather than general search engine queries.
What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic from organic search can increase due to improved position in search engine results pages (SERPs).
Now it’s time to either pay for or make a play for premium organic real estate for “down parkas” in the search engine results. Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Explain how the engine spins the propeller, which pulls the plane forward, moving the air over the wings.
Keep a close eye on the blogs and a close relationship with your engine rep. My company has seen PLAs account for between 10 and 15 percent of total paid search spend since the change went into effect.
Summary brought search engine and social marketers challenges, joy, and plenty to look forward to in 2013. With no means to correct the situation, many felt Google was unfairly penalizing websites in the search results if they had questionable...
Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant search engine, based on comments by the EU competition commissioner.
After all, YouTube is the world’s second biggest search engine.also saw Bing begin to challenge Google more forcibly than before. Authorship also became a key opportunity as the importance of influence, recommendations and author content began to...
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum...
Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.
YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet. First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath the top search results listing:
In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing, regarding paid results. While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included.
