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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Ensure a good user experience on mobile For e-commerce brands, Pease encouraged the use of PLAs, or as they...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). The Results: A 47% Lift in CTR We all know that consumers, more often than not...

  3. How Can Good PPC Managers Become Great PPC Managers?

    But a great PPC manager is like a chef, mixing experience, education, and curiosity to create surprising, five-star results. Good PPC managers will see triumphant results and stop there. A great PPC manager begins thinking about how he or she can...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The data shows that there's a real power in business videos to help people make confident shopping decisions.

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  7. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This was only the second holiday season with paid Google Shopping ads as the default, but...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    I may be out shopping and interested in trying on a pair right now, or a rain storm could trigger my immediate need. As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands...