SEO News

Shopping Results

RSS
  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping Campaigns On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Shopping campaigns are great at allowing us to organize our...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns".

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.

  7. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. For more information on the results, including detailed...

  8. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex's whole process of Sibir, from uploading and selecting a photo to returning with search results, will take less than one second to complete. Reverse image search gives results not based on a word search but on a search of visual content.

  9. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). The Results: A 47% Lift in CTR We all know that consumers, more often than not...