While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...
Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. A URL scrape may unearth some surprising results. Shopping Cart Dynamic Pages: Depending on your ecommerce...
Google Shopping Results Here's what Google Shopping results look like right now: After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right...
Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...
It's one-stop shopping for links in large quantities. Go search for [network penalized] or [network deindexed] and see those results. Searching for the network name doesn't generate tons of negative results.
The biggest change reportedly will involve search results related to shopping and travel, based on complaints from firms like Yelp and Tripadvisor that claimed Google favored its own services in search results.
We had been running a number of A/B tests and seeing good results but this didn't give any visibility into how visitors were experiencing our site; how they were thinking about it. What are some small changes that have led to big results on your...
Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. This complaint adds to Microsoft's regulatory attacks on Google...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. Google Shopping integrations in universal search drop 79% after...
Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. Google’s own search trend data substantiates this as does an audit of Pinterest...
REI has done a great job of using helpful content to facilitate a useful shopping experience. Again, the goal is to make the shopping experience better. But ecommerce content can serve an important purpose: creating a better shopping experience for...
The "optimization" in SEO implies that there is always something more which can be done to improve organic search visibility, so the faster and smarter you can work, the better results get and happier your stakeholders will be.
When it comes to online retail in particular, we have been told that social will change the way people shop, presumably because recommendations from friends carry more weight than results from a search engine.
For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up each mobile search with an email asking for the results of that search, and then...
Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...
Aliyun’s keyword suggestions seem to be based on buying behavior with a strong ecommerce slant to its results, he added. For example, on a search for Nokia, Aliyun’s SERP delivered links to product reviews on the Finnish handset brand in its top...
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs.
Data in AOL contains web and image searches (powered by Google), video (powered by Blinkx), News, Shopping, Maps, and Yellow Pages (powered by various providers). Since the results are personalized, you may wish for more control over the...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
I'm a big fan of Evernote, and use the program to record changes for comparison shopping engine campaigns. AdWords labels allow you to instantly know when changes happen, and you can easily alter the date range to compare before and after results.
