Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based on their experiences with Amazon, Zappos, and other sites. For some pure play ecommerce sites, the search results...
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. Even Google noted last year that 65 percent of online searches began on a smartphone. A recent survey by Telemetrics and xAd showed...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. How can a legitimate business compete online? Google Shopping integrations in universal search drop 79% after shift to paid model...
It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can suggest sites you might want to add to your blacklist based on behavior. Buying every day essentials at a store is dead time (set up consistent repeat...
I don't run ads on my sites, so I avoided that bullet. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and...
Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last April.
If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or...
Google appears to be competing with sites like Alibaba.com to spur the online global trade market in the U.S. A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to...
As ecommerce continues to grow, a larger percentage of shopping takes place exclusively online. Ecommerce sites are designed to be shopped, not read; text is a useless distraction in the path to purchase.
It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most simply selling the item – no reviews. Do you agree sites need to be content mills in order to compete in the SERPs?
Research by Google bears this out with some significant figures: percent of (surveyed) consumers started their online shopping research on a smartphone (compared to 47 percent when planning a trip) percent of them went onto a PC whilst 4 percent...
Shoppers can use Zavers to match manufacturer discounts with the retails sites they use so that they can save the coupons to their shopping account. It's a bit like a dating network for products and shelf space, in which the final goal is to meet...
For example, if reviews are an area to expand, this will involve identifying review sites, asking customers for reviews, and incorporating into PPC. For retail, more shoppers are making their decisions before going to the store or buying online...
Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. Regardless of your type of business, practices, and online discipline the convergence...
Not so much: Keynote systems reports under-optimized mobile sites and weak apps from Macy's, Barnes develops in-store LED lighting systems. This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just...
YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet. Offers can be redeemed online (trackable) or offline(not measurable in AdWords). They’re primarily meant for brick-and-mortar retailers...
The Echo Effect: Understanding the Value of Tech Buyers" study surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld. Online video also promotes purchasing behavior: 44 percent of consumers have purchased a tech device after...
