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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple.

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the...

  3. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines.

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  5. Should the Government Decide Where You Rank at Google?

    For the end user, as with other search services, not just Google: it's free. And search engines have responded by returning a variety of different types of results in one place, such as news, local results, images, video, blog posts and yes, even...

  6. 12 Days of Business Listings For Holidays and the New Year

    Each month, online consumers perform over 3 billion local searches for nearby products and services. Check online sources like search engines, Internet yellow pages, and vertical directories from a consumer perspective to find out where your...