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  1. What is SEM? Depends on Who You Ask

    To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple. The definition of SEM is surprisingly different, even contradictory according to...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. ShopVisible said comparison shopping engines like Google...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Sometimes there is cause to remove "bad content" from the search engines' indexes. This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads.

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.