SEO News

Shopping Online

RSS
  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment's interior photos shown are actually the photos of the apartment. The most common situations include authenticity, accurate research, higher...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. Good news for online retailers: K-12 and college shoppers spent more online...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. When it comes to shopping, smartphones experienced a 26 percent lift...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. However, search marketers should also be mindful that a consumer clicking on the first ad he or...

  6. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. Perhaps the mobile experience lacking is the reason 88 percent of smartphone users...

  8. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  9. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and...

  10. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Brands integrate into the fabric of people's lives, and it's the marketers job to make...

  11. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. This site used responsive web design and featured most of the major...