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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. It is also worth considering adapting ads to target other...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Marin says advertisers can leverage its platform to gain a better...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Google's tool update includes changes to AdWords Editor, a free...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Generally, our brand taps into the passion for saving money when shopping online. Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding...