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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Google's tool update includes changes to AdWords Editor, a free...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Generally, our brand taps into the passion for saving money when shopping online. Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment's interior photos shown are actually the photos of the apartment. The most common situations include authenticity, accurate research, higher...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. Good news for online retailers: K-12 and college shoppers spent more online...

  7. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. When it comes to shopping, smartphones experienced a 26 percent lift...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. However, search marketers should also be mindful that a consumer clicking on the first ad he or...

  9. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer...

  10. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. Perhaps the mobile experience lacking is the reason 88 percent of smartphone users...