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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and...

  3. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Brands integrate into the fabric of people's lives, and it's the marketers job to make...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. This site used responsive web design and featured most of the major...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. You can increase online conversions with real-time recommendations...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Overall, 83 percent of consumers find that video shorter than five minutes is most effective when researching or shopping online. Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a...

  7. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. And online marketplaces like Amazon and eBay accounted for...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Online marketing will increase to 1,000 billion Yuan by 2015, according to China...

  9. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Marin's methodology for the study drew a sample from the Marin Global Online Advertising...

  10. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. They might be able to explain the odd behavior, for example, the shopping cart was...

  11. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    The survey offers many other interesting insights into how consumers interacted with online shopping sites over the shopping weekend ending with Cyber Monday. Google paid search results that included pictures of products influenced 31 percent of...