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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. Before personalization, emails were sent en masse to an entire mailing list and the...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely have a good experience at Toys "R" Us, which came in second out of the 100 top retail sites examined for mobile.

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    In order to better plan your week more effectively, take your to-do list and plot tasks on a benefit (most impact on success to least impact) vs.time to implementation axis. It also includes sites you visit from your blacklist (good if you’re a...