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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. For tech junkies, it seems Apple-related products are at the top of many...

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Instead of limiting users to a list of results, Minerazzi allows users to interact more with the returned data...

  4. Top 5 Trends for Search & Social Media Marketing in 2012

    Today if you search for “pedicure” on Google, the search engine results includes images of pedicures, a list of pedicure retail establishments and a map as to where you can get pedicures. As social networks are used ever more frequently for...