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  1. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely have a good experience at Toys "R" Us, which came in second out of the 100 top retail sites examined for mobile.

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Instead of limiting users to a list of results, Minerazzi allows users to interact more with the returned data beyond simply staring down a list of links and clicking. Garcia emphasizes that Minerazzi places users at the center of the search...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  7. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...