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  1. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, while everyone else is relying on a shopping cart to address the other tasks in a typical shopping domain, you may find that your shoppers need a wish list with comparison tools. The problem with using the shopping cart for a wish...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    List this information on your website so visitors know when to order. Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season.

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    In comparison, the display remarketing the list size must be minimum 100. Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Below is a list of some conflicting statistics, as well as their root causes. Running a comparison ranking report as well as a top/side comparison report can determine if this has happened. It turned out they had launched a sale within the shopping...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you aren’t on Google Shopping, and want to list your whole feed using a single ad group, the process is notably simple: But using only an All Products Ad Group is still a pretty cool option for merchants who might otherwise be unable to list on...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Shopping is Google’s new paid option for merchants who wish to list products on Google’s product pages. Sellers can list and bid on search terms which they would like their products to show up for through the AdWords login.

  7. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. What this means is that the free traffic merchants have...