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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. This latest news from Marin follows a string of announcements, including support...

  2. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. Below is a list of some conflicting statistics, as well as their root...

  4. Top 5 Trends for Search & Social Media Marketing in 2012

    Mainstream Organizations Adopt Marketing Automation s social signals were integrated into Bing search and Google+ emerged with native integration into Google search. Today if you search for “pedicure” on Google, the search engine results includes...