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  1. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. Below is a list of some conflicting statistics, as well as their root...

  3. Top 5 Trends for Search & Social Media Marketing in 2012

    Mainstream Organizations Adopt Marketing Automation s social signals were integrated into Bing search and Google+ emerged with native integration into Google search. Today if you search for “pedicure” on Google, the search engine results includes...