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  1. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. Below is a list of some conflicting statistics, as well as their root...

  3. Nextag’s Fatal Sense of Google Entitlement

    Bad news: Like Google, Bing has ads and links to its own shopping results. Well, Nextag doesn’t appear for this search on Google or Google-powered organic results (AOL/Ask), but it does on Bing/Yahoo – though it’s hardly prominent on any of these...

  4. Top 5 Trends for Search & Social Media Marketing in 2012

    Mainstream Organizations Adopt Marketing Automation s social signals were integrated into Bing search and Google+ emerged with native integration into Google search. Today if you search for “pedicure” on Google, the search engine results includes...

  5. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    The below Bing SERP also demonstrates the expanded capabilities of the core search engine experience. Over the past decade we’ve been presented with every type of specialized search engine you can imagine: web search, vertical search, retail search...