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  1. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Add to cart: An item has been added to the user's shopping cart. Long-term campaigns are designed to acquire quality...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For tech junkies, it seems Apple-related products are at the top of many people's list, with the iPad Air stealing the No.spot. But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely...

  4. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Duck Dynasty" led the way here, and "Despicable Me" also appeared on this list, in third place. Aside from Minion costumes, Yahoo's top 10 list is completely different from Google's. No list would be complete without checking in on the top...

  5. Why Google Will Reject, Block, or Flag Your Data Feed

    Google has a pre-set list of restricted products on Google Shopping, such as gambling and illegal drugs. You'll notice that Google doesn't list all of the products with each error on this page, just 3-5 examples per each error or optimization.