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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. This latest news from Marin follows a string of announcements, including support...

  2. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Add to cart: An item has been added to the user's shopping cart. Long-term campaigns are designed to acquire quality...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...