With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all that money in PPC, and how dynamic is the list of winners and also-rans. The proportion of new entrants to each shopping sub-category...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
The All Products ad group allows you to list all of your products, so they are available for Google searches (e.g.long tail) when you're bidding low on the All Products ad group. Google Shopping has been around long enough that various merchant...
The full list of changes can be found here. Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. The biggest change is for Google Shopping accounts that are currently...
While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption. Review the URL scrape list for: Shopping Cart Dynamic Pages: Depending on your ecommerce cart...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Webmaster sends you a list of sites he owns without you asking. There isn't a giant master list of members posted on every networked site. Most sites post a list of the other members and link to them.
Start with a list of potential product offerings to be offered on the site. Pantone provides a master list of top colors on its website for free. From this master list, keyword targets should be chosen across the catalog and developed into meta...
Once you’ve completed this exercise, create a list of the types of content that you believe would deliver on the purpose of the page for every page level. Top-level category pages will have a different purpose than product pages – and they all...
In order to better plan your week more effectively, take your to-do list and plot tasks on a benefit (most impact on success to least impact) vs.time to implementation axis. Buying every day essentials at a store is dead time (set up consistent...
Leave this option checked for your first ad group, which encompasses your whole product data feed list, or all of the products your sending through the Google merchant login. One of the easiest mistakes to make when managing your Google Shopping...
Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...
Offers a list of what is trending now in Hot Searches. As one of the largest search engines, this keyword list will reveal valuable insights as to how people search when they are looking for video media specifically, rather than general search...
Some ecommerce sites contain up to 25 scripts and social sharing services tend to fall into this list. If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow...
Below is a list of some conflicting statistics, as well as their root causes. It turned out they had launched a sale within the shopping cart and didn't mention it to us. These polarizing trends often occur with stats that should be parallel or at...
There are no pretty permalinks a consumer can type in on the desktop version of Google Catalogs to go directly to a particular publisher’s list of catalogs. If publishers use the interactive elements of Google Catalogs mainly to encourage consumers...
Participation: If you're looking to list through Google Shopping for suppliers, you'll need to apply with a company profile and verification documents. A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to...
If you aren’t on Google Shopping, and want to list your whole feed using a single ad group, the process is notably simple: But using only an All Products Ad Group is still a pretty cool option for merchants who might otherwise be unable to list on...
Below isn't an exhaustive list of bad data causes (it would be impossible to list them all! The theme here is the same as some of the topics on this list: this isn’t necessarily, "bad" data but we need to take into account other external factors...
The textual content of a category often isn't much more than a list of description snippets for a number of products. An extended category description with things like a shopping guide can be located underneath the listed products if that aids user...
