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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make sure your site is fast: Check out these tools and tips from Google on how to examine the speed of your site. This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. A perfect use case would be if you sell cell phone...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Mobile devices have taken a more central role in consumers...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's...

  8. New Google Shopping Overview & 4 New Tools

    Imagine Google Shopping ad creation currently as your social circle. Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Currently with Google Shopping, product information is...

  9. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. This was only the second holiday season with paid Google Shopping...