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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements, get the paper here.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign...

  3. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Historical purchase analysis determined this was the...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. Product-Level Retargeting Then, use Facebook advertising to re-engage the product...

  7. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Early this year, Google will roll out Shopping campaigns in the US, with full global availability later in 2014.