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Shopping Experience Search Engines

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. In the case of my friend shopping for a Mercedes SUV, his click on...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    In fact, the end user now expects this much richer experience from all search engines. This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? The holiday shopping process begins long before shoppers enter...

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Chinese people typically use search engines to research. However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao, they are a “shopping search...