SEO News

Shopping Experience Comparison Engine

  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of...

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shopping engine where before all you...

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. In response to comments about Bing's partnership with, Search Engine Watch reached out Bing, regarding paid results.

  4. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    What this means is that the free traffic merchants have been getting for nearly a decade through what was called Froogle/Google Base will no longer be free, and essentially turn into a paid comparison shopping engine.

  5. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    In an interview with Search Engine Watch, Lawson said Marin had set out to understand the differences between mobile and desktop for online marketers. You can zoom in, you have a better screen, it’s not surprising that the shopping experience could...

  6. How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

    Goodzer, a local shopping search engine which finds 'nearby' shops that stock the products you are looking for and plots them on a map launched last week ahead of Black Friday. Caught up in the shopping frenzy in New York City, a visiting friend...