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Shopping Experience

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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. This site used responsive web design and featured most...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once mobile ads are served, advertisers should think about the experience the consumer will have. When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Marin data shows smartphone users were particularly drawn to PLAs for shopping. Setting revenue maximizing budgets across search and Shopping campaigns...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    From shameless movie plugs to Hollywood being 'caught' with shopping bags, we have all seen A-listers flaunt their supposed tastes in fashion and cars for extra money over the years. The Facebook offering is also part of a larger story – the move...

  7. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    I may be out shopping and interested in trying on a pair right now, or a rain storm could trigger my immediate need. Tie together channel activity to create a closed-loop experience. Touchpoints in the buying process can span various channels...