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Shopping Experience

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. Even if it is your first holiday experience, you have probably heard horror stories from others.

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Once a shopper lands on a website from organic search, it's the shopping experience that keeps them there. In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. The better the user experience, the more chance of the...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". These are a hybrid of image and text ads that show prominently on Google SERPs and Google...

  6. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  7. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Add to cart: An item has been added to the user's shopping cart. Long-term campaigns are designed to acquire quality...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. That same advertiser appearing on the search refinement, "Venetian...

  9. How Can Good PPC Managers Become Great PPC Managers?

    It's worth mentioning that the PPC manager's experience is a factor here. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at.

  10. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. When asked to describe the computer shopping experience, consumers used words...