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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.

  2. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Sullivan cited a variety of so-called black-hat techniques that become "perfectly OK" when used by larger companies, search engines' friends, and generally aboveboard organizations. In this respect, Sullivan isn't defending the black hats so much...