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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Provide interesting content or insider deals and promotions for your social media fans. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while search came in...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.

  3. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Special offers/deals: When looking at data you should most certainly take into account any offers/specials/etc.that may have been offered on the website. Then the client mentioned that maybe the test they had launched within their shopping cart was...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Cyber Monday continues to be the blockbuster day for retailers online, garnering more clicks than any other day, but the five day period between Thanksgiving and Cyber Monday is growing in importance as shoppers look for deals throughout the week.

  5. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Consumers are also becoming savvier, said IBM, using multiple devices and shopping in-store simultaneously to find the best deals. While consumers spent more overall, they shopped with greater frequency to take advantage of retailer deals and free...

  6. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    Only 28 percent of those surveyed reported they would be shopping for post-Thanksgiving deals exclusively online. While 56 percent of American shoppers said they would be supplementing their online shopping experience by heading to brick-and-mortar...

  7. 3 Mobile Marketing Must Haves for the Holiday Season

    Then holiday ad campaigns should deep link to the appropriate product or location-specific pages within your mobile site, providing mobile users with a seamless transition from ad to info, avoiding the long process of accessing a store locator, or...

  8. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Best times to send deals are Sunday mornings or Tuesday, Wednesday or Thursday between 1 p.m.and 3 p.m. BradsDeals: I really like this coupon site, and they source deals from all over the Internet. My recommendation for right now is to Tweet or...

  9. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail environment, brands must be ready to act – not only by making sure their web content is accessible via mobile device, but through partnerships and...

  10. Affiliates or Google: Who Really Drove That Ecommerce Sale?

    There’s no stopping this trend: shoppers will search for deals, coupons, and special promotions more often. You’re shopping online for some blue jeans. You’re feeling fancy (work with me here) so you click on the Neiman Marcus shopping result...