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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from...

  2. Google Buys Company That Designs Robots for Military

    Google has bought military robotics firm Boston Dynamics as part of a series of deals edging the firm closer to a future of robotics products and services. Google already has investments in those areas with Google Shopping and its Motorola...

  3. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Earlier in the season people are probably looking for deals. Optimize Your Shopping Experience NOW Run Tests in Shopping Cart Now: Don't run conversion optimization tests during the holidays. You should hit the ground running with the most highly...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Provide interesting content or insider deals and promotions for your social media fans. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while search came in...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.

  6. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Special offers/deals: When looking at data you should most certainly take into account any offers/specials/etc.that may have been offered on the website. Then the client mentioned that maybe the test they had launched within their shopping cart was...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Cyber Monday continues to be the blockbuster day for retailers online, garnering more clicks than any other day, but the five day period between Thanksgiving and Cyber Monday is growing in importance as shoppers look for deals throughout the week.