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Shopping Comparison Engine

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  1. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    PLA dominated traffic generation for Q4 2013, about 61 percent more traffic than the second highest traffic generating engine, Pricegrabber. Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and...

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shopping engine where before all you...

  3. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum for you to get any question answered. It's December so we have bundled a bunch of Search Engine Watch (SEW...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing, regarding paid results.

  5. Qihoo Search: Dead on Arrival?

    Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days but where do they sit now as the dust settled? It is expected that the launch of 360 will radically...

  6. Holiday Season Search Trends of Top U.S. Retail Brands

    Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday shopping time when they have an increase in ads. Search engine traffic is much higher for Trader Joe’s with a...

  7. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous program was free of charge. To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google...

  8. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). They are specialists in comparison shopping engine feed management, in addition to SEO and social media.

  9. Chic Engine Helps You Find That Dress You Saw on Pinterest

    In a phone conversation, Rosebrock told Search Engine Watch that there was an interesting technology challenge at the heart of image search – namely what it is possible for a computer to see and what is scaleable for a computer to return.

  10. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Shopping is a comparison shopping engine. How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do. The distinction between AdWords and PLAs is pivotal with the onset of Google Shopping, so it’s...

  11. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    What this means is that the free traffic merchants have been getting for nearly a decade through what was called Froogle/Google Base will no longer be free, and essentially turn into a paid comparison shopping engine.