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  1. 4 Ways to Expand PLA Success in 2014

    It's important for retailers to understand how these channels work together to drive consumers to research, browse, and ultimately purchase their products. Marketers should monitor PLA performance to analyze top performing products and leverage the...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels such as search, where there is...

  3. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season. Optimize Your Shopping Experience NOW

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Are you seeing the same lift in conversions from email marketing over other channels like search and social? In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent...