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Shopping Channel

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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  2. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Cultivating a sophisticated cross-channel strategy requires the same type of TLC gardeners use to tend their budding blossoms. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Strategize on Cross-Channel Opportunities: No channel operates within a vacuum. Create / Review Remarketing Audiences: Thinking of cross-channel promotions, once you have determined your promotion/offer schedule, then you should go ahead and start...

  5. Summer Prep for a Very Merry PLA Christmas

    Explore Bing Product Ads as a new and potentially lucrative shopping channel. Use recent PLA results to drive other channel strategies, including SEO product titles and SEM creative. You just dominated the holidays for this critical channel.

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. Yet, many are still looking to move the shopping experience to the social platform rather than bringing the customer to...