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  1. How to Optimize Your Content Strategy With Social Listening

    So let's dive deeper into that specific channel. By creating reviews and comparison shopping information related to your products, you answer their needs. With several successful social networks, accompanied by the continuously broadening user base...

  2. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  4. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Cultivating a sophisticated cross-channel strategy requires the same type of TLC gardeners use to tend their budding blossoms. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Strategize on Cross-Channel Opportunities: No channel operates within a vacuum. Create / Review Remarketing Audiences: Thinking of cross-channel promotions, once you have determined your promotion/offer schedule, then you should go ahead and start...