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  1. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  3. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. With the introduction of Google Shopping campaigns, product inventory and attributes are...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Cultivating a sophisticated cross-channel strategy requires the same type of TLC gardeners use to tend their budding blossoms. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that...

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Strategize on Cross-Channel Opportunities: No channel operates within a vacuum. Create / Review Remarketing Audiences: Thinking of cross-channel promotions, once you have determined your promotion/offer schedule, then you should go ahead and start...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. Yet, many are still looking to move the shopping experience to the social platform rather than bringing the customer to...