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  1. Your Job Is to Make Google Look Good

    A shopping cart and option to check out now This post will explore why this is true, and what it means for your SEO strategy. Why, Oh Why, Is This True? A few months back I was speaking with someone, and they asked me an age-old question about links.

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  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. An advertiser can define various audiences such as existing...

  3. Mobile Advertising Measurement: Winning the Long Game

    Add to cart: An item has been added to the user's shopping cart. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Shopping cart Provide visual cues for ease of navigation: Make sure important information is placed...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The products in their shopping cart Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): While Black Friday is generating interest, Adobe...

  7. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A mobile conversion doesn't necessarily entail filling up an online shopping cart and checking out," the report notes. It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Run Tests in Shopping Cart Now: Don't run conversion optimization tests during the holidays. Optimize Your Shopping Experience NOW You should hit the ground running with the most highly-optimized shopping experience possible.