SEO News

Shopping Campaign

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Managing a keywordless campaign can be a little daunting, as it feels like you...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  6. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  7. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Ultimately, you want to pause your PLA campaign and let Shopping Campaigns run. Similarly, this August marks the cut off date for...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines.