SEO News

Shopping Campaign

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Revenue-Boosting Mobile Campaign Elements for Local

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Consider combining your competitor bidding with an aggressive remarketing campaign, too. Many B2B advertisers automatically assume that they’ll get no leads during the holidays – after all, everyone is focused on holiday shopping and not on B2B...

  4. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. The first domain we have highlighted, Dartagnan.com, has strength in specific topics...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    You can either combine local with your current shopping campaigns or create a local-only campaign. Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Here you can select whether you want your...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Managing a keywordless campaign can be a little daunting, as it feels like you...

  7. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns...

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...