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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    That same marketer could build rapport and reduce churn with existing customers by using Facebook ads to update them on new blog posts, whitepapers, and customer events. By simply appending Facebook's tracking pixel, you can now segment website...