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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Adaptive Shopping campaigns, on the other hand...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results.

  4. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...