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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  3. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. When an industry can't come to common consensus about what a high-profile term really means, how can the...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    That same marketer could build rapport and reduce churn with existing customers by using Facebook ads to update them on new blog posts, whitepapers, and customer events. For example, a retail marketer could create a Custom Audience of website...

  5. Why Google Will Reject, Block, or Flag Your Data Feed

    In addition to checking your Google Merchant Login, it's also a good idea to stay on top of Google news through the Google Commerce blog. Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand...