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  1. How to Optimize Your Content Strategy With Social Listening

    By creating reviews and comparison shopping information related to your products, you answer their needs. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social...

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. If you're still struggling to leverage the website to support goals, you have some...

  6. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Generally, our brand taps into the passion for saving money when shopping online. Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding...

  7. Mobile Advertising Measurement: Winning the Long Game

    Add to cart: An item has been added to the user's shopping cart. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly...

  9. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. For more information on the results, including detailed...