SEO News

Shopping

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Add to cart: An item has been added to the user's shopping cart. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. For more information on the results, including detailed...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The most common situations include authenticity, accurate research, higher photo resolution, copyright infringement, and shopping. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. When it comes to what people are searching for when prepping for school each...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns. Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign format. Then select the 'Shopping' campaign format option:

  7. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. Up to 60 percent of consumers used mobile exclusively to make a...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. In the case of my friend shopping for a Mercedes SUV, his click on...

  9. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. And it got me thinking – what are the differences between good PPC...

  10. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  11. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. When asked to describe the computer shopping experience, consumers used words...