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  1. Patch.com, Huffington Post Dominate Google News Results [Study]

    While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...

  2. Here's What Google's Labeled Search Results Could Look Like in Europe

    Google Shopping Results Here's what Google Shopping results look like right now: After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right...

  3. Product Listing Ads: How to Maximize Your Returns

    Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. This complaint adds to Microsoft's regulatory attacks on Google...

  6. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10...

  7. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Shopping especially in the Shopping with AdWords campaigns found to be 2.4 to 5.9 times higher than those on YBN during the period, depending on the vertical. In the Shopping and usually significantly lower – on YBN than AdWords – from 37 to 77...

  8. 14 Tips on How to Become a More Efficient SEO Professional

    Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've...

  9. FTC Tightens Online Disclosure Requirements

    Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...