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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Brands integrate into the fabric of people's lives, and it's the marketers job to make...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Shopping cart Provide visual cues for ease of navigation: Make sure important information is placed...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. It's not enough to have killer content anymore; you have to know how your audience will absorb that...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. From an organic search standpoint, displaying relevant content...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The data shows that there's a real power in business videos to help people make confident shopping decisions. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post...