Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...
Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you may see pages that are similar to the absolute/true product pages, but these pages (i.e.browse/, sort=, mode=, etc.are used for product sorting or comparing.
Google Shopping Results Here's what Google Shopping results look like right now: After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right...
Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...
What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people, rather than topics, shopping, or websites. For some time now, social has been all the rage.
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...
It's one-stop shopping for links in large quantities. Links are important for rankings. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take...
With this latest change to its arsenal of ad products, Facebook is trying to gain more pull with large advertisers in particular, as it pieces together more actionable data such as shopping patterns, email lists and loyalty programs on its users.
The biggest change reportedly will involve search results related to shopping and travel, based on complaints from firms like Yelp and Tripadvisor that claimed Google favored its own services in search results.
This led to countless occurrences of people repeatedly clicking the submit button, clogging up the order processing functionality, and causing the shopping cart to stop dead in its tracks. The idea of spilt testing and conversion rate optimization...
Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. This complaint adds to Microsoft's regulatory attacks on Google...
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10...
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and...
Shopping especially in the Shopping with AdWords campaigns found to be 2.4 to 5.9 times higher than those on YBN during the period, depending on the vertical. In the Shopping and usually significantly lower – on YBN than AdWords – from 37 to 77...
REI has done a great job of using helpful content to facilitate a useful shopping experience. Again, the goal is to make the shopping experience better. But ecommerce content can serve an important purpose: creating a better shopping experience for...
Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've...
A Conductor study suggested that may be in part because users overwhelmingly turn to search as a discovery platform versus social when it comes to online shopping. If tech media coverage frequency were to serve as a barometer of the relative...
Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...
