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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Shopping Path Analysis We spent considerable time analyzing the shopping path of a visitor to determine that they had created roadblocks to making the purchase process as simple as possible. This particular client is a bit of a "dream client.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Yet, many are still looking to move the shopping experience to the social platform rather than bringing the customer to their own domain. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in...

  3. Patch.com, Huffington Post Dominate Google News Results [Study]

    While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...