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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has...

  3. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Brands integrate into the fabric of people's lives, and it's the marketers job to make...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Shopping cart Provide visual cues for ease of navigation: Make sure important information is placed...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. It's not enough to have killer content anymore; you have to know how your audience will absorb that...