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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. However, search marketers should also be mindful that a consumer clicking on the first ad he or...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    The holiday shopping process begins long before shoppers enter a store. For this reason, mobile advertising was an important contributor to the holiday 2011 season, where we saw 38 percent of mobile shoppers make a purchase directly from their...

  4. Should the Government Decide Where You Rank at Google?

    Nextag CEO Jeffrey Katz, in his remarks at the recent senate hearing, states: "But about 30 million shoppers a month use our site and we send over $1 billion of sales to our merchant partners. And search engines have responded by returning a...

  5. Survey Finds 70% Of Car Buyers Search Web For Info, Few Use Social Media

    Through this research with Polk, AutoTrader.com was able to further explore the impact and influence that internet advertising has on car shoppers and car buyers and the overall amount of time they spent on the Internet," AutoTrader.com President...

  6. How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

    Whilst nearby in-store product search such as barcode comparison threatens to take shoppers away from your store, it is equally likely to bring shoppers in from other stores - which creates opportunities to sell related or alternative products.

  7. Goodzer Launch In-Store Product Search Map for New York City Shoppers

    This is unique because other shopping search engines require store owners to supply product feeds in order to be indexed, which can entail weeks of work to build to the correct spec. Should there be any major changes to the website, then often...