The survey found 14.1 percent – the highest in the survey's history – of shoppers this Mother's Day will spend more than $2.3 billion on electronics, up from $1.6 billion last year. The complex machine was designed with the idea, what "if Google...
These product details resonate very well with shoppers, resulting in highly qualified clicks. Given click share of PLAs was increasing prior to Q4, we do expect the ad format to remain popular among advertisers throughout the year, particularly...
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.
In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.
These are all features which make the online shopping experience more intuitive for shoppers by themselves, and together offer a definite user experience that is difficult to compete with. These are great features which adds even more to Google’s...
Now, German shoppers are increasingly turning to a British department store when they shop. In doing so, retailers can use their websites to capitalize on brand engagement and converting shoppers to buyers.
These two renowned stores may seem to be extremely similar especially to those who aren’t avid shoppers (Macy’s? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday...
Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous...
Supplying this information to shoppers that use our site is another data-driven way we help users make purchases they won’t regret. Fridgen was nice enough to answer a couple of questions for Search Engine Watch about the new “Decide Score”.
Nextag (CPC) – Comparison shopping site lets shoppers search products, event tickets, real estate, book travel plans, find sales and more. Shopzilla (CPC) – Price comparison shopping site helps connect shoppers with unique retailers, sales, and...
This is the same Nextag that claimed “about 30 million shoppers a month use our site and we send over $1 billion of sales to our merchant partners" at the Google Senate hearing last year. For instance, rival search engine Bing pays to advertise...
We also reported recently that online home goods retailer Wayfair saw a 70 percent increase in the average order value by shoppers referred from Pinterest, compared to non-social referrals like search.
There’s no stopping this trend: shoppers will search for deals, coupons, and special promotions more often. On top of that, you can bid on your own brand name in Google AdWords for cheap and put your coupon page there as well for more coverage in...
The iPad Factor: Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 6.3 percent compared to 3.1 percent for all mobile devices. Matt Lawson, VP of Marketing and Partnerships at...
Social networking and review sites played a relatively small role in toy shopping this holiday season, according to Google's Compete survey: 23 percent of shoppers used social networking and consumer review sites, compared to 58 percent using...
PST as shoppers geared up for Black Friday shopping. Whether the sales increase holds through the season remains to be seen, but as with last year, shoppers are hitting online stores at 6 p.m. IBM found more shoppers taking to their mobiles to find...
Take advantage of this stat by launching ad campaigns now before your competition does.percent of shoppers will start shopping in the next 22 days. Use your analytics tool to research how shoppers search on these devices to tailor your strategy.
We found a huge number of merchants submitting inaccurate shipping information to Google Product Search in an attempt to present a lower base price to online shoppers. And more importantly, the inaccurate shipping data doesn't build trust between...
Twitter shoppers topped the list of big spenders across all traffic categories with an average order of $121.33. How Search Engine Traffic Shops Online Organic search engine results are still a top traffic source for online merchants, providing 18...
