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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Shoppers can upload a photo of, for example, a pair of women's shoes and be able to locate where those shoes are sold. Although reverse image searching may not be the most in-demand function of a search engine, Yandex believes it is one that will...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. Ask many search marketers what their number one goal is and they'll probably tell you it's to...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). Big data app company BloomReach today attempted to make the shopping experience more personal with its...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major...

  5. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. Google took the opportunity to tout their Voice Search in...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    More than 60 percent of shoppers will begin their shopping online, and most shoppers report that online research will have a notable impact on their in-store purchase decisions. Shoppers for high school students expect to spend $347 on average...

  8. 5 Google Dynamic Remarketing Ads Best Practices

    Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed. Product Viewers: Online shoppers who have looked at particular product pages. Merchants who sell online often use retargeting as it displays ads...

  9. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Mobile shoppers are typically in two modes, according to BloomReach: looking to save time or kill time. First, shoppers looking to save time can discover products faster with BloomReach Mobile. Once the engine is reasonably confident, the...

  10. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    These product details resonate very well with shoppers, resulting in highly qualified clicks. Given click share of PLAs was increasing prior to Q4, we do expect the ad format to remain popular among advertisers throughout the year, particularly...

  11. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.

  12. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.