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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-nine percent of shoppers are doing their own research at home to avoid requiring sales assistance in the store. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store...

  4. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely have a good experience at Toys "R" Us, which came in second out of the 100 top retail sites examined for mobile.

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They can hate Amazon and they can hate Google, but you need to figure out how to work within that ecosystem, because that's where the shoppers are coming from. You can get pretty cheap traffic from this program that's really qualified, moreso than...