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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Marin's methodology for the study drew a sample from the Marin Global Online...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...

  4. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  5. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook. This isn't terribly surprising, as we recently reported that major online retailers weren’t up to par when it...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    More than just catering to a mobile device, retailers need be prepared for how mobile shoppers use devices while in the store. Adobe reported retailers like Macy's and Target are prepared for the new ways mobile users are shopping by offering...

  7. 5 Google Dynamic Remarketing Ads Best Practices

    Merchants who sell online often use retargeting as it displays ads to shoppers who are more likely to make a purchase since they've already been to the retailers website. Product Viewers: Online shoppers who have looked at particular product pages.

  8. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They can hate Amazon and they can hate Google, but you need to figure out how to work within that ecosystem, because that's where the shoppers are coming from. A lot of retailers will say that they don't have the money to pay for this channel that...