They can hate Amazon and they can hate Google, but you need to figure out how to work within that ecosystem, because that's where the shoppers are coming from. A lot of retailers will say that they don't have the money to pay for this channel that...
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar...
These product details resonate very well with shoppers, resulting in highly qualified clicks. Some retailers allocated up to 30 percent of their total Google spend on PLAs.percent: The amount by which the impression share of PLAs jumped in Q4 2012...
Eighty percent of shoppers will research online before making a purchase according to Google. Your website should be the best possible destination to purchase the solution you promote – unless you aren't in the business of direct sales to clients...
Although Forrester states "47 percent of online shoppers agree that social media posts from friends are helpful for discovering new brands, trends and retailers", advertisers still struggle to connect their social efforts to their bottom line.
Shoppers can use Zavers to match manufacturer discounts with the retails sites they use so that they can save the coupons to their shopping account. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.
So with increasing ranks of shoppers checking competitive prices via mobile, it should be a wake-up call for retailers, right? This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just purchasing...
Rather than searching, reviewing results, and searching again, shoppers could change the parameters of their search as they shop, honing in on just the right product by becoming more and more specific within that one search.
Cyber Monday continues to be the blockbuster day for retailers online, garnering more clicks than any other day, but the five day period between Thanksgiving and Cyber Monday is growing in importance as shoppers look for deals throughout the week.
The big winners were chief marketing officers who used technology to deliver customer experiences that not only connected shoppers with personalized deals but did so at the right touchpoint and at precisely the right time and place, whether on...
Online Shoppers Are Socially Savvy, Hungry for Deals Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.
Tablet traffic is most popular from shoppers in Hawaii, at 11.56 percent of all traffic. Four other states have ten percent or more shoppers using tablets: Texas, Nevada, New Jersey and Alaska. In their analysis of average order value, conversions...
The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. In doing so, retailers can use their websites to capitalize on brand engagement and converting shoppers to buyers.
My previous column, "10 Conversion Boosters for Ecommerce Pages", focused on creating an exceptional shopping experience on product pages, but ultimately, the goal is to get those shoppers to checkout.
Online shoppers are becoming incredibly savvy these days and boring product pages just won’t cut it. Shoppers are exceptionally visual and would rather “see” than read. Because most shoppers have developed expectations in terms of ease of usability...
Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. To date, tens of thousands of merchants have made the switch; the inventory of over 100,000...
Also, according to The State of Retailing Online 2009:Profitability, Economy, and Multichannel by Sucharita Mulpuru, "40% of shoppers report being shocked at the cost of shipping and abandoning the checkout process".
Thirty percent of all online shoppers start at Amazon to research products, according to a recent report published by Forrester. It’s great news for the retail giant but more strain on most ecommerce retailers as the number one retailer now makes...
