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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Shoppers can upload a photo of, for example, a pair of women's shoes and be able to locate where those shoes are sold. Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment's interior photos...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. Ask many search marketers what their number one goal is and they'll probably tell you it's to...

  4. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Shoppers tend to buy one bouquet at a time and we incorporated suggestive up-selling as part of the checkout sequence. For instance, while everyone else is relying on a shopping cart to address the other tasks in a typical shopping domain, you may...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Marin's methodology for the study drew a sample from the Marin Global Online...

  7. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...

  8. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  9. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. Translation: they're taking a bite out of the online auto...